Streamlining for Growth: A Strategic Catalog Reset
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Streamlining for Growth: A Strategic Catalog Reset

As part of our ongoing effort to strengthen and simplify our operations, we’ve made the decision to retire a large number of SKUs from the Minigrounds catalog—effective immediately.

This is not a reduction. It’s a realignment.

By removing over 30 outdated, low-performing, or legacy colorways, we’re clearing the path for:

  • Faster production cycles

  • Sharper inventory focus

  • Improved product photography

  • Expanded sizing options for top-selling SKUs

This move is about clarity, precision, and better service across the board. Our goal is to concentrate resources on the products that consistently deliver value to our customers—without the noise of an overloaded catalog.

Looking forward, this reset also sets the foundation for an entirely new wave of releases. We plan to introduce a refined lineup of improved, reengineered, and all-new tuft colors over time—built on the same quality standards, but with tighter creative control and better visual presentation.

Thank you for your continued support as we build a cleaner, stronger, and more future-focused Minigrounds.

—Max

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